Sports Decision Makers Summit



George Pyne Founder & Chief Executive Officer, Bruin Sports Capital

George Pyne

George Pyne is CEO of Bruin Sports Capital which he founded in January 2015. Bruin specializes in developing high-growth, next-generation technology, sports, media, live events, marketing, and entertainment companies. He launched Bruin on the strength of a 25-year track record of business transformation on behalf of IMG, NASCAR and Portman Companies. Today Bruin spans five continents and its platforms are relied upon by virtually every major sports league, governing body, rights holder and blue-chip brand to help transform their businesses during this era of disruption. Billions of sports fans worldwide are connected to their favorite sport through its companies.

James Pallotta President and Chairman, AS Roma

James Pallotta

James Pallotta is President and Chairman of Italian Serie A football club AS Roma as well as owner and executive board member of the Boston Celtics. Chairman and Managing Director of Raptor Group, which he founded in 2009, he also serves on the MIT Media Lab Advisory Council and is a board member of the Santa Fe Institute, MIT Center for Brains, Minds and Machines, Buoniconti Fund, Boston Celtics Shamrock Foundation, New Profit, Inc., and the American Academy in Rome. He is also a board member of Northeastern University. Mr. Pallotta received a BBA in Finance from the University of Massachusetts and an MBA with concentration in accounting from Northeastern University.

Sean R.H. Bratches Managing Director, Commercial Operations, Formula 1

Sean R.H. Bratches

Sean R.H. Bratches is an executive with three decades of leadership, management and operating experience in multi-billion-dollar businesses within the media, entertainment, and sports sectors. And with a proven track record in brand building, sales, marketing and new product development, Bratches was named Managing Director of the Formula 1® Commercial Operations division in January 2017. Under Bratches, Formula 1®  has introduced a completely new commercial proposition, focused on reimagining key partnerships with new and existing sponsors, broadcasters, race promoters, digital platforms and retail entities. Prior to joining Formula 1®, Bratches spent 27 years with ESPN, rising to Executive Vice President of Sales and Marketing. His leadership fuelled tremendous growth in ESPN’s brand and revenue across two primary streams - advertising & sponsor sales, and content licensing - as well as lead the marketing, research and analytics, consumer products and the events marketing divisions. A two-time Vanguard winner, Bratches served on the ESPN board of directors and a variety of industry boards, including CTAM, WICT, The Cable Center, the T. Howard Foundation and The Ad Council.

Larry Scott Commissioner, Pac-12 Conference

Larry Scott

Larry Scott is the Commissioner of the Pac-12 Conference. Throughout his career as a student-athlete, professional tennis player, and sports executive, Scott has been a game changer: a bold, innovative leader with a vision for transformative change — from expansion and revitalization of the Pac-12 to equal prize money at Wimbledon. Prior to joining the Pac-12, Scott served as CEO of the Women’s Tennis Association as well as COO of the Association of Tennis Professionals (ATP Tour). Scott is a recipient of the Americanism Award for embodiment of the best of American values and morals in 2013 from the Anti-Defamation League. [He is also the founder and chair of the Sports Industry Leadership Council for the ADL.] Scott graduated from Harvard University with a BA degree in 1986. Commissioner Scott’s firm belief that sport has the power to be a force for positive change has been the hallmark of his career.

Eelco van der Noll Head of Partnerships & Experiential Marketing, Anheuser-Busch InBev

Eelco van der Noll

Eelco has 20 years experience in global marketing, most recently as Head of Experiential Marketing at the world’s largest brewer, AB InBev. Previously, he was Head of Marketing at FIFA, the world governing body of football, and held senior marketing positions at leading global brands including MasterCard and Canon. At AB InBev, he oversees the Company’s global portfolio for sports and music. A native of The Netherlands and a 1987 graduate of the Institute for Business Administration & Economics in Rotterdam, Eelco speaks Dutch, English and German. He resides with his wife and two children in Ridgefield, CT, USA.

Charles Baker Partner & Co-Chair, O'Melveny Sports

Charles Baker

Charles Baker’s corporate practice encompasses mergers and acquisitions, private equity, and venture capital transactions, with a core focus in the sports, media and consumer sectors. Baker has represented buyers and sellers of sports franchises in the National Football League, National Basketball Association, National Hockey League, Major League Baseball, Major League Soccer and many of the European football leagues. Most recently, Baker represented David Tepper, founder and president of global hedge fund Appaloosa Management, in his acquisition of the NFL’s Carolina Panthers. Baker has been featured by dozens of national publications and other media outlets as a thought leader in the fields of sports and entertainment law, and is also a frequent public speaker on those topics. He appeared at the SportBusiness Summit in 2018, and we are delighted to have him speak again at the first Sports Decision Makers Summit.

Terrence Burns Executive Vice President Global Sports, Engine Shop

Terrence Burns

Terrence Burns is the EVP Global Sports of Engine Shop. He began his career managing Delta Air Lines’ sponsorship of the 1996 Atlanta Games. After the Games, he served as SVP Marketing of Meridian Management SA, the IOC’s in-house marketing and sponsorship agency. There he helped pioneer the first-ever global positioning of the Olympic brand. Since 2001 he has worked with a variety of Olympic clients including five winning Olympic bid campaigns (Beijing 2008, Vancouver 2010, Sochi 2014, PyeongChang 2018 and LA 2028), the Russia 2018 and United 2026 FIFA World Cup bids, and Golf and Wrestling’s return to the Olympic program. Burns has worked with dozens of Olympic sponsors, creating new Olympic categories, negotiating sponsorship rights agreements, and developing sponsorship marketing and activation plans.

Sophie Goldschmidt Chief Executive Officer, World Surf League

Sophie Goldschmidt
Sophie Goldschmidt is CEO at the World Surf League - the global home of surfing. Throughout her career, she has been at the forefront of globalizing professional sports, always driving innovation, while holding leadership and commercial roles at the NBA, the WTA, Rugby Football Union (RFU) and CSM. She reflects what she believes in: progressive and innovative at all times, to be market leading. Most recently Sophie led the way for the WSL’s announcement in September 2018 that it will award equal prize money to female and male athletes for every WSL-controlled event from 2019 onwards, becoming only US-based global sports league, to achieve prize money equality. At the NBA and RFU she led many groundbreaking commercial deals including one of the largest sponsorship deals in the history of women's sports. Sophie has been recognized by both Forbes and Adweek as one of the most powerful women in global sports.

Xavier O’Callaghan Managing Director, Americas, FC Barcelona

Xavier O’Callaghan

Xavier O'Callaghan's professional career has always been based at FC Barcelona, starting as a player on the handball team, where he won over 50 titles, including 6 Copas del Rey, 7 European Cups, and 8 League Championships, as well as competing in the Olympics on multiple occasions and earning a bronze medal in Sydney, 2000. After 15 years as a player, O'Callaghan moved to the management side of the club, where he has acted as a Manager for the club's handball, futsal, and roller hockey teams before moving into his current position as the Managing Director of the Americas. In addition to his career at FC Barcelona, O'Callaghan has earned a degree in Business Administration from the University of Barcelona, an Executive MBA in Sports Management from La Salle at the Ramon Llull University, and he currently holds several titles in the European Handball Federation.

The Sports Decision Makers Summit will play host to a number of A-List speakers that will be ready to share their experience, knowledge and valuable insight across the themes of the Summit.

These speakers will be top industry leaders with a mission to present data which identifies trends and explains what's happening and what it means in a number of key industry sectors in media, sponsorship, technology, fan engagement and stadia, highlighting opportunities and threats and providing the context for effective decision making.

Follow @SportsDMSummit on Twitter to stay up-to-date with the line-up of speakers as we announce them.

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