Sports Decision Makers Summit


Sports Decision Makers Summit is a series of next-generation conferences designed specifically for the owners and C-suite executives whose decisions shape the future of the sports business.

It will deliver unmatched data, analysis and actionable insight to facilitate effective and profitable decision-making.

The invitation-only event is built around a series of authoritative keynotes delivered by industry leaders and deeply-insightful panels discussions. Each panel is given context and direction by up-to-the-minute fan engagement and preference data commissioned exclusively for the event.

Each delegate will benefit from first-access to the data produced for the event.

Together with peer-to-peer networking opportunities, this makes the Sports Decision Makers Summits a must-attend event.

The Proposition - Making A Difference Through Research And Data

The Sports Decision Makers Summit series will be driven by the findings of an exclusive research programme, which will survey 10,000 sports fans from across the world’s biggest sports markets. The research will provide unique insight into fans’ opinions, preferences and attitudes on a range of issues key to the future of the sports business.

This concept is a first for a conference of this type. By identifying real issues and opportunities it will inform our discussions and debate and deliver real value measured in actionable business intelligence.

Our promise is incisive, illuminating and highly practical discussions and keynote presenters selected for their ability to inspire and motivate as well as to inform.

Exclusive Fan Research Programme

The Research

Surveying 10,000 sports fans from the following markets*:

  • UK
  • Spain
  • Germany
  • Italy
  • France
  • US
  • China
  • Japan
  • Australia
  • Brazil

(*markets tbc)

SDMS Launch

Research Topics

The following topics will be covered as part of fan research programme and these themes will form the backbone of the conference programme which our keynote speakers and high-level panellists will debate and provide insight on

Stadium And Game Day Experience

  • How does the stadium experience compete with TV?
  • Maximising the value of the stadium asset.


  • How to make sponsorship pay in a changed media and commercial environment.
  • Rethinking the value of athlete endorsement.


  • How sport is consumed and what will fans pay for.
  • Second screen and social media – Creating value to generate revenue.
  • Content availability and piracy – In an OTT world, is profit being sacrificed for outdated principle?


  • Complement or competition: Is sport’s ‘ can’t beat them so join them’ attitude to esports healthy and financially productive in the long run?


  • Fan attitudes to betting and its financial and cultural impact on sport.


  • High profile sports investors deliver an assessment of the market and how prevailing trends, conditions and opportunities shape their decisions.

Selling To Fans

  • From tickets sales to merchandise and premium event packages, every club and promoter needs to create a sales funnel which draws in new fans and enables them to sell new products and services to established fans. Our research provides the basis for discussion on what works and what falls flat among a generation of fans bombarded by multi-media sales messages.

Hosting Major Sports Events

  • With numerous referenda suggesting the public is disenchanted with the current ways of awarding and funding major sports events around the world, our survey is designed to identify what is driving negative sentiment to fuel a discussion in what steps can be taken to create a more healthy and beneficial bidding and hosting environment.


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